BREA, California—February 17, 2016—Verus®—known for its mid-to-high-end Apple® and Android™ cell phone cases and covers—is announcing a complete, company rebranding initiative in the 2016 fiscal year to accompany its expanding product line-up and changing corporate philosophy. The Verus brand and all of its properties—with the exception of older product lines nearing discontinuation—will adopt the VRS Design™ name and insignia effective immediately. Products in stock already branded as Verus will continue to be sold until depletion.
The decision revolves around design and fashion as focal points of all upcoming product launches in response to the current climate of rapidly changing consumer demand in the mobile accessories market especially. Other efforts have been made to further dominate the target demographic of professionals in their 20s and 30s: to create deeper immersion into the brand’s new design language, VRS Design is also diversifying its product portfolio beyond cell phone and tablet cases to include a wider range of offerings.
Originally named after the Latin word for “true,” Verus was founded in South Korea as a manufacturer of third-party Apple accessories. The company first opened its North American branch in Brea, California in 2014 as its global operations headquarters and has since entered Canadian online and retail distribution channels. Verus products are available in over 40 countries worldwide, and annual revenue currently exceeds 50 million USD.
Flagship products include the popular Damda series, a cell phone case and wallet hybrid; the Layered Dandy, a PU leather wallet case; and the High Pro Shield, a minimalistic, brushed metal design case.
For additional information, visit vrsdesign.com.
VRS Design, Marketing Manager
VRS Design, Verus, and all related logos and symbols are trademarks of Verus USA, LLC. registered in the U.S. All other trademarks are properties of their respective owners.
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